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Manchester United and Alibaba sign new partnership agreement
English Premier League football club Manchester United partners with e-commerce giant Alibaba to expand engagement with fans in China.
As a result of the deal, Alibaba will provide club content on its online video platform, Youku, the leading online video service in China, and will also create a club store on Tmall.com in the future..
The deal will give the team access to approximately $ 700 million Alibaba customers on various platforms.
«We’re always looking for new ways to interact with fans, and this partnership with Alibaba will allow them to connect directly with the club through one of the most popular video streaming platforms in China.», – Manchester United Group Managing Director Richard Arnold said on Friday. – «We look forward to working with Alibaba to further expanding our fan base in China and developing other partnerships in the near future.»
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Michael Evans, President of the Alibaba Group, added: «Our goal is the same: to provide fans with exclusive opportunities to consume and purchase online content using the most modern technologies..»
While existing Premier League broadcasting agreements do not allow «Manchester United» broadcast live league matches on Youku, the club will have its own dedicated channel on the platform, which will present a wide range of content, including men’s, women’s and student matches.
The club is already producing a lot of content for its UK channel MUTV.
While «MJ» will be able to provide its fans in China with fresh localized content, the main aspect of income will be related to online commerce on Tmall.com.
The football club said that cooperation is already underway to create flagship store «Manchester United» on an online platform for sales of club goods to Chinese consumers. The store will be paired with the Youku channel, which will allow you to simultaneously view content and make purchases. Manchester United and Alibaba will also provide business partners with trusted marketing solutions to promote their products and brands on Alibaba platforms.