Cyber Monday sales to hit record $9.2 billion, Adobe says
Cyber Monday US sales hit record $ 9.2 billion
Cyber Monday sales hit a record $ 9.2 billion, according to evening estimates.
Shoppers have had nearly a month of discounts and great deals as retailers stepped up in one of the most lucrative periods for their products. A month of active trading this year was six days shorter due to late Thanksgiving.
Adobe Analytics predicted that for November $ 72.1 billion was spent on the Internet. And Cyber Monday is now traditionally the largest online shopping day in the United States. Compared to last year, the total number of sales on that day jumped 16.9%.
Amazon.com Inc and competitors such as Target Corp and Walmart Inc prepared for the event by expanding shipping services to fulfill online orders faster..
«After all, Cyber Monday is the second «black Friday», therefore, the start of mass transactions and sales began last week», – said Carol Spieckerman, president of Spieckerman Retail consulting company.
Adobe also said that $ 3 billion of estimated sales will go towards smartphone purchases, a new record for the US market..
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Large companies have excelled in this segment, outpacing small businesses through investments in mobile apps and other technologies, said Taylor Schreiner, director of Adobe Digital Insights..
For the world's largest online retailer Amazon, Cyber Monday didn't go smoothly. Protesters, outraged by the mistreatment of warehouse workers and the company's rising emissions, marched yesterday in front of CEO Jeff Bezos' penthouse on Fifth Avenue in New York City..
Amazon spokeswoman Kristen Kish said trade unions and groups funded by competitors have simply defamed Amazon, which has industry-leading salaries and employee benefits..
Activists also tried to block a shopping center in Paris, denouncing the spread "Black friday" to European shores. Daily US purchases are still modest compared to Alibaba Group Holding Ltd's results last month, when the Chinese e-commerce giant earned $ 38.4 billion in 24-hour sales..
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