Adidas closes robotic factories in the US and Germany

Adidas to end robotic shoe production in Germany and the US

Adidas closes robotic factories in the US and Germany

Adidas closes robotic factories in the US and Germany

Adidas plans to close high-tech “robotic” factories in Germany and the United States that the company has launched to bring production closer to customers, saying on Monday that the introduction of some technologies in Asia will be “more cost-effective and flexible.”.

Launch of innovative factories Adidas was part of a push to meet the demand for faster delivery of new models to mainstream markets and to counter rising wages in Asia and higher shipping costs. It was originally planned to organize a global a network of similar factories.

The German sportswear company did not disclose why it is closing facilities that have proven costly and difficult to adapt to production of various products.

Martin Shankland, Head of Global Operations at Adidas, said the factories have helped the company improve its knowledge of innovative manufacturing.

Adidas to close robotic shoe-making factories in Germany, US

Adidas began manufacturing footwear mostly by robots in its «Speedfactory» in the southern city of Ansbach near its Bavarian headquarters in 2016 and opened another in the USA near Atlanta in 2017.

Founded by German shoemaker Adi Dassler in 1949, Adidas relocated most of its production is from Europe to Asia and now works with over 1 million workers in contract factories, especially in China and Vietnam.

Production at the two robotic factories will be phased out by April 2020 at the latest, as the company will instead focus on using the technology they pioneered to manufacture footwear in Asia..

The company’s Asian partners will use a method to produce a wider range of short cycle products, not just sneakers, while Adidas will continue to test innovative manufacturing processes at its adiLab in Scheinfeld, Germany..

Adidas will continue to work with German company Oechsler, which operates two factories, in manufacturing areas such as the outsoles for its elastic Boost sneakers, as well as football boot soles and advanced printed soles. 3D printer.